Alliance Advisory Group Blog

May 11, 2010

Access to small business credit remains tight

Filed under: Strategic Advisory — Tags: , , , , — admin @ 1:14 pm

Anyone who has gone out into the market to find new small business credit or hold on to what they already have has probably experienced the new lending environment.

From our perspective two things are happening that has turned the lending spigot to a small drip. First the banks are licking their wounds from the excess (some would say reckless) lending they engaged in before the big meltdown. This has made their appetite for new loans virtually non-existent.

Second the regulators are now ruling the day in determining the risk levels banks can engage in, even if the bank was interested in extending credit. From our perspective this is somewhat a case of closing the barn door once the horse has escaped. Obviously the regulators should have been doing a better job of monitoring the lending and overall risk profiles of the institutions they oversaw during the hey day.

A couple of good articles on the current state of the lending market have recently come out and are worth a quick glance. Here are links to each, C&I Lending to Stay in Doldrums and Big Banks’ Small-Business Lending Promises.

What kind of action plan should you put in place now to ensure continuing access to operating capital?

* Use rational thought and planning to avoid knee-jerk reactions.
* Prepare a weekly cash-flow plan for at least three months (preferably six months) to see what your cash flow needs will be and how you will cover them.
* Reassure your banker of your company’s financial viability. Ask what you can expect of the bank in the coming months.
* Start courting other banks to ensure that you are not left high and dry if you experience a problem with your primary lender.
* Examine your accounts receivable for potential problem customers and begin aggressive collection and work-out activities.
* Look at exporting as a market strategy. The dollar is likely to be weak for a while and U.S. goods and services will be a bargain abroad.
* Trim excesses in your operations and hold on to internal cash.
* Get external help from turnaround experts who can help you develop a survival plan.
* Be optimistic—the economic crisis will pass in time. The key is to anticipate carefully and take intelligent action.

Planning and flexibility are key to successfully navigating these difficult times. Thinking outside the box is called for as well. Think beyond traditional commercial financing sources if necessary. Other areas to consider might be credit unions, grants, credit cards, angel investors, venture capitalists, factoring (selling a business’s receivables), friends and family, and microlenders. Each of these alternatives has pros and cons associated with them so be sure to carefully evaluate each option and which is best suited for your needs.

April 27, 2010

Preparing for the economic upturn

If your business is struggling take decisive steps to turn it around and be poised to grow this year. Below is a quick list of things to focus on that can have an immediate impact.

1. Get your finances under control. The most apparent message you get during tough times is your financial performance. Make sure you have good information on which to base decisions. Knowledge is key here in order to determine good choices, invest in high ROI items, and manage your day-to-day finances.

2. Evaluate marketing effectiveness. Don’t cut your advertising and marketing budgets, but put tight controls in place that allow you to gauge the response and adjust your expenditures on a weekly basis. If something’s not working, make changes sooner rather than later.

3. Anticipate opportunities. In whatever form it takes, there will likely be a large influx of government money this year as part of President Obama’s economic stimulus plan. Prepare a strategy for tapping into this and any other opportunities you can take advantage of.

4. Create a rapid response team. Set up a recession-busting team that can anticipate the effects of the downturn and react quickly. You may find that your best answers will come from within your organization.

5. Get creative. Brainstorm innovative solutions to your business problems and begin to execute on them. Make sure you designate a champion for each initiative to be undertaken and to report on its progress within the company.

6. Minimize layoffs. You may have no option but to cut some staff. However, do your best not to make sweeping cuts that will cause morale and productivity to drop among your remaining employees and drive other workers out the door.

7. Touch base with customers. Provide clients with reports showing the work you’ve done for them and the results you’ve achieved. Make it a point of holding face-to-face meetings periodically. Meeting in person says you are interested and gives you an opportunity to literally see things that you can help address.

8. Ask for feedback. Don’t assume your customers are satisfied. Ask how you’re doing and take their suggestions seriously.

9. Take complaints seriously. If clients ask for changes, investigate what it is they want and then accommodate them if at all possible. If not, explain why not.

April 17, 2010

Managing Your Cash Flow

A healthy cash flow is an essential part of any successful business—made even more critical in this current economic environment. Some business people claim that a healthy cash flow is even more important than your business’s ability to deliver its goods or services! That may be placing a bit too much importance on your cash flow, but consider this—if you fail to satisfy a customer and lose that customer’s business, you can always work harder to please the next customer. But, if you fail to have enough cash to pay your suppliers, creditors, or employees, you’re out of business! No doubt about it, proper management of your cash flow is vital to making your business successful.

* Understanding cash flow is the first step in effectively managing your cash flow. There’s more to it than it just being a fancy term for the movement of money into, and out of, your business checking account.

* Your profit is not the same as your cash flow. It’s possible to show a healthy profit at the end of the year and yet face a significant money squeeze at various points during the year.

* Analyzing your cash flow will help you spot some of the problem areas in the cash flow cycle of your business. As in any good analysis, you need to look individually at each of the important components that make up the cash flow cycle to determine if it’s a problem area or not.

* A cash flow budget is a good way of predicting your business’s cash flow for the next month, six months, or even the next year. If you aren’t preparing a cash flow projection, now is the time to start. It may be eye opening.

* Improving your cash flow will, without a doubt, make your business more successful. Accelerating your cash inflows and delaying your cash outflows are key factors for improving and managing your cash flow. The cash flow budget is also a handy tool to use in the improvement and management of your cash flow.

* Filling your cash flow gaps. From time to time, almost every business experiences the need for more cash than it has. If you find yourself in this position, you may have to borrow money to fill the gap.

* Handling any cash surplus is just as important as the management of money into and out of your cash flow cycle. With the proper management of your cash flow, you might find yourself with a little extra cash with which you can pay down debt or earn investment income.

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