There is one simple reason to understand and observe strong financial planning in your business – to avoid failure. Eight of ten new businesses fail primarily because of the lack of good financial planning.
Business financial planning affects how and on what terms you will be able to attract the funding required to establish, maintain, and expand your business. Financial planning determines the raw materials you can afford to buy, the products you will be able to produce, and whether or not you will be able to market them efficiently. It affects the human and physical resources you will be able to acquire to operate your business. It will be a major determinant of whether or not you will be able to make your hard work profitable.
No matter how small or large your business, there are a few basic things any company should be doing in the area of good financial management:
* Have a system in place to capture financial information important to your business, i.e. sales, COGS, expenses, receivables, payables, etc.
* Measure everything! What gets measured gets done. Create a financial budget and compare your actual performance to your plan.
* Monitor your financial performance regularly:
o Review the balance sheet to analyze trends within your assets and liabilities.
o Review your cash flow statements and projections. Remember, profits don’t pay the bills, cash does.
o Analyze your profit and loss statement in comparison to prior periods, as well as your budget. This can point out positive or negative trends in sales, gross profit margin and net profits.


